When Marketers Plan to Sell Their Products in Foreign or Multinational

question 9

Multiple Choice

When marketers plan to sell their products in foreign or multinational markets, they must go through a process of ________ in order to ensure that their products and marketing messages are suitable for the foreign culture.

• A) acculturation
• B) exculturation
• C) proculturation
• D) inculcation
• E) enculturation

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Definitions:

Breach of Contract

The failure to perform any term of a contract, written or oral, without a legitimate legal excuse.

Merchant

An individual or business involved in the wholesale or retail sale of goods.

Firm Offer

A proposal in business transactions that remains valid for a specified period and cannot be revoked during that time.

Merchant

An individual or business engaged in the wholesale or retail trading of goods and services, traditionally involved in buying and selling with the aim of earning a profit.