The Most Sophisticated Geodemographic Segmentation Is Nielsen's PRIZM®, Which Combines

question 86

True/False

The most sophisticated geodemographic segmentation is Nielsen's PRIZM®, which combines sociodemographic and demographic factors with consumer buying and media exposure data to locate consumers with similar lifestyles and buying behaviors.

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Definitions:

Regression

A statistical method used for estimating the relationships among variables.

Adult

An individual who has achieved full physical and psychological maturity.

Defence Mechanism

Psychological tactics employed subconsciously by different entities to deal with real-world scenarios and preserve their self-perception.

Regression

In psychology, a defense mechanism leading individuals to revert to a less mature state of psychological development under stress or as an analytical process involving fitting a model to data.