A(n) ________ Provides Expertise Regarding a Particular Product Category, Reduces

question 18

Multiple Choice

A(n) ________ provides expertise regarding a particular product category, reduces uncertainty related to making an incorrect purchase, or increases consumer confidence because it provides a collective decision.

• A) friendship group
• B) shopping group
• C) virtual community
• D) advocacy group
• E) aspirational group

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Definitions:

Correspondent Inference

The process by which observers infer the stable dispositions of others from their observed behavior, particularly when the actions are non-common or unexpected.

Representativeness Heuristic

The tendency to overestimate the likelihood that a target is part of a category if the person has features that seem representative of that category.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a person's mind when evaluating a specific topic, concept, method, or decision.

Halo Effect

A cognitive bias where a positive impression in one area influences a person's perception in other areas.