________ Is the Believability of the Endorser, Spokesperson, or Individual

question 97

Multiple Choice

________ is the believability of the endorser, spokesperson, or individual in an advertisement.

• A) Source degradation
• B) Source informality
• C) Source formality
• D) Source credibility
• E) Source attractiveness

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Definitions:

Diplomacy

The practice of conducting negotiations and managing relations between different countries or parties, often to resolve conflicts or facilitate cooperation.

Writing Style

The unique way an author uses words, constructs sentences, and develops ideas and themes to express thoughts in writing.

Passive Voice

A grammatical voice in which the subject of the sentence is the receiver of the action, rather than the doer.

Communication Style

The manner or approach with which an individual expresses themselves verbally and nonverbally when interacting with others.