John Thought He Had Been Cheated by a Local Chevrolet

question 41

Multiple Choice

John thought he had been cheated by a local Chevrolet car dealership. He was so upset that he created a website to share his story with the world. What is the most likely result of John's action?

• A) Most readers will think that John is a little nutty and ignore his website.
• B) John's website will decrease the credibility of the dealership's ad and will influence potential buyers to stay away from the dealership.
• C) Even if it is read extensively, John's website will have little effect on how people see the dealership or John.
• D) The website will actually increase sales at the dealership by giving them free advertisements.
• E) none of the above

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Definitions:

Global Firms

Businesses that operate and serve customers in multiple countries, integrating and adapting their operations and strategies worldwide.

Process Innovation

A strategy that focuses on improving or creating new processes within a company to enhance productivity and efficiency.

Software

Programs and operating information used by a computer to perform specific tasks.

Reverse Innovation

A strategy where goods or services are developed first for emerging markets, and then adapted for more developed ones.