Which of the Following Is NOT One of the Factors

question 91

Multiple Choice

Which of the following is NOT one of the factors that affects the relationship between the effectiveness of messages and the spokespersons or endorsers they feature?

• A) synergy between the endorser and the type of product/service advertised
• B) similarity between the endorser's demographic characteristics and those of the target audience
• C) the trust the consumer has in the marketer of the advertised product
• D) whether the spokesperson is a member of a symbolic reference group
• E) the congruency of the contents of the message with the spokespersons' qualifications

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Definitions:

Decision Errors

Mistakes made in the process of making choices, often due to incorrect information, poor analysis, or bias.

Groupthink

The capacity for group pressure to damage the mental efficiency, reality testing, and moral judgment of decision-making groups.

Dissension

Disagreement or conflict of opinion among a group of people.

Devil's Advocate

A role adopted by an individual in discussions or decision-making processes to present alternative or opposing arguments, aiming to challenge assumptions and promote critical thinking.