BZZAGENT MINI CASE: BzzAgent Is a Word-Of-Mouth Marketing Agency That

question 46

Multiple Choice

BZZAGENT MINI CASE: BzzAgent is a word-of-mouth marketing agency that runs brand advocate programs for global brands. It recently partnered with a company to pair its social media and word-of-mouth insights with shopper loyalty data. The results indicated that consumers who were making repeat purchases were also more engaged and created a higher volume of advocacy. The information from this study is important to marketers, who are trying to find ways to engage advocates and influencers, especially via social media. Marketers are trying to figure out the characteristics of individuals who are most likely to influence others.
-In the BZZAGENT MINI CASE, marketers are interested in finding individuals who influence others. The process by which one influential person informally influences the actions or attitudes of others is known as ________.

• A) targeting
• B) positioning
• C) opinion leadership
• D) referencing
• E) blogging

Differentiating between various approaches to quality management.

Understanding the impact of globalization and technology on management.

Identifying ethical considerations and leadership qualities important in management.

Understand the risks associated with global interconnectedness and the role of companies in managing those risks.

---

Definitions:

Market Price

This refers to the current price at which an asset or service can be bought or sold in a given market.

Annual Dividend

The total dividend payment a company makes to its shareholders in a fiscal year, often quoted as a rate per share.

Common Stock

Common stock is a form of corporate equity ownership, a type of security that represents ownership in a corporation, giving holders voting rights and a share of the company’s profits.

Accrued Interest

Interest that has been earned but not yet received or recorded as of a particular date.