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Social norm messages are more persuasive when they are never credible and believable.
Low-Mach Individuals
People characterized by their low Machiavellianism; they tend to be straightforward, honest, and trusting in their dealings with others.
Unethical Behavior
Actions that violate moral principles or professional standards, often for personal benefit or gain.
Personal Gain
Personal gain refers to the benefits or advantages an individual acquires from a particular situation or activity, often motivated by self-interest.
Attitude Measurement
The process of using specific techniques and tools to determine the intensity and direction of an individual's attitude towards a subject or object.
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