________ Are Specialized, Non-Geographically Bound Communities Formed on the Basis

question 82

Multiple Choice

________ are specialized, non-geographically bound communities formed on the basis of attachment to a product or brand.

• A) Buzz marketers
• B) Brand communities
• C) Branded marketers
• D) Opinion leaders
• E) Publicity

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Definitions:

Neophobia

The fear or strong dislike of anything new or unfamiliar, commonly observed in food selection and unfamiliar environments.

3500-Calorie Reduction

A principle in weight management that suggests a deficit of 3500 calories will result in a one pound loss of body weight.

Obese Parents

Obese parents are adults having a Body Mass Index (BMI) of 30 or higher, whose obesity may have implications for their health and potentially influence the health and lifestyle of their children.

Normal-Weight Parents

Parents who have a body mass index (BMI) within the recommended range, potentially influencing their children's health behaviors and perceptions of body image.