________ Consist of Channels Where Consumers Pass Along Messages About

question 24

Multiple Choice

________ consist of channels where consumers pass along messages about brand to one another.

• A) Paid social media
• B) Owned social media
• C) Earned social media
• D) Covert social media
• E) Exclusive social media

---

Definitions:

New Product

A good or service that is recently developed, introduced, or brought to the market for the first time.

New-to-the-world Products

Products that represent a completely new market offering that has never been seen before, often introducing a groundbreaking innovation.

Law of First Movers

The advantage gained by the initial significant occupant of a market segment, often allowing for the establishment of strong brand recognition and customer loyalty.

Amazon Echo

A brand of smart speakers developed by Amazon, integrating the voice-controlled intelligent personal assistant service Alexa to perform a variety of functions and services.