What Is the Primary Reason for Growth of Mobile Advertising

question 37

Multiple Choice

What is the primary reason for growth of mobile advertising?

• A) It is novel so marketers are testing it.
• B) More and more people are using smartphones and other mobile Internet devices.
• C) Marketers cannot differentiate between mobile advertising and advertising on social media networks.
• D) Marketing budgets have dramatically increased, so there is extra money to experiment in mobile outlets.
• E) Consumers think all mobile advertising is credible, regardless of its source.

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Definitions:

Random Sample

A sample drawn from a population in such a way that every individual has an equal chance of being selected.

Blood Type

The classification of human blood based on the presence or absence of antibodies and inherited antigenic substances on the surface of red blood cells.

Association

In statistics, it refers to any relationship or correlation between two or more variables.

Null Hypothesis

A default statement in statistics that there is no significant effect or no difference, usually set as the assertion to be tested.