Jonas Noticed That He Got Better Results from His Direct

question 64

Multiple Choice

Jonas noticed that he got better results from his direct marketing television campaign when his ad appeared first in the series of advertisements. He is likely experiencing the impact of the ________.

• A) primacy effect
• B) recency effect
• C) positive frame
• D) negative frame
• E) symbolic effect

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Definitions:

Contraceptives

Methods or devices used to prevent pregnancy as part of sexual health and family planning.

Griswold V. Connecticut

A landmark 1965 U.S. Supreme Court case that established the right to privacy in marital relations, striking down laws banning contraception.

Birth Control

Methods, devices, or medications used to prevent pregnancy.

Supreme Court

The highest judicial court in a country or federal system, which typically has the ultimate appellate jurisdiction over all lower court cases involving issues of national importance.