Which of the Following Is NOT One of the Guidelines

question 76

Multiple Choice

Which of the following is NOT one of the guidelines marketers should follow when using fear appeals?

• A) understand the target audience's reaction to a fear appeal and its previous experiences
• B) the boomerang effect
• C) changing behavior is a long and complex process
• D) try to achieve high levels of anxiety
• E) repeat advertising using fear appeals in moderation over the long term

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Definitions:

Concurrent Engineering

Use of participating teams in design and engineering activities.

Design Activities

Tasks involved in conceiving, specifying, and creating a design for a product, system, or structure, including research, development, prototyping, and testing.

Concurrent Engineering

A systematic approach to integrated product development that emphasizes the parallelisation of tasks and early consideration of every aspect of the product life cycle.

Product Design

The process of creating and developing new products, focusing on specifications, functionality, aesthetics, and usability.