What Guidelines Should a Marketer Following When Using Fear Appeals

question 11

Essay

What guidelines should a marketer following when using fear appeals in advertising?

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Definitions:

Ascribed Status

A social position a person is born into or receives involuntarily, based on factors like race, ethnicity, family background, and gender.

Personal Attributes

Characteristics or features that define an individual, including traits, skills, abilities, and attitudes.

Socio-Economic Status

An assessment of a person's or household's social and economic status in comparison to that of others, determined by their income, level of education, and type of job.

Auguste Comte

Auguste Comte was a French philosopher who is considered the father of sociology and positivism, advocating for the scientific study of society to improve human condition.