If the Audience Is Friendly to the Advertiser's Products, Initially

question 74

Multiple Choice

If the audience is friendly to the advertiser's products, initially favors the communicator's position, or if it is not likely to hear an opposing argument, then a ________ is most effective. If the audience is critical or unfriendly and well educated, then a ________ is likely to be more effective.

• A) positive message frame; negative message frame
• B) two-sided message; one-sided message
• C) peripheral route to persuasion; central route to persuasion
• D) negative message frame; positive message frame
• E) one-sided message; two-sided message

---

Definitions:

Line Managers

Directly contribute to the production of the organisation’s basic goods or services.

Quality Workforce

A workforce that possesses the skills, competencies, and attitudes necessary to perform their roles effectively and contribute to the organization's success.

Independent Unions

Independent unions refer to labor unions that are not affiliated with any larger national or international federation, focusing on representing the interests of employees within a specific organization or industry.

Industrial Relations

The study and management of employer-employee relationships, encompassing issues such as collective bargaining, labor law, and workplace disputes.