A Marketer Uses ________ to Increase the Acceptance and Persuasiveness

question 95

Multiple Choice

A marketer uses ________ to increase the acceptance and persuasiveness of their advertising communications, resulting in their use in an estimated 80% of all ads.

• A) comparative appeals
• B) fear appeals
• C) humor appeals
• D) negative frames
• E) timeliness appeals

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Definitions:

Opiate

A group of drugs derived from opium that are used for their analgesic (pain-relieving) properties, but can also lead to dependency and addiction.

Risk Of Addiction

The likelihood or propensity of individuals to become physically or psychologically dependent on substances or behaviors.

Mindfulness-Based Intervention

A therapeutic technique incorporating mindfulness practices, such as meditation, to improve mental health and well-being.

Chronic Pain

Persistent pain that lasts for more than three months, often despite medication or treatment.