Which of the Following Is NOT True Regarding Humorous Appeal

question 103

Multiple Choice

Which of the following is NOT true regarding humorous appeal?

• A) Using humor is more appropriate for low-involvement than high-involvement products.
• B) Humor is more effective in targeting consumers that already have a positive attitude for the product.
• C) Lower sensation seekers are more receptive to humor appeals than higher sensation seekers.
• D) Humor that is relevant to the product is more effective than humor unrelated to the product.
• E) Humor attracts attention and enhances one's liking of the product advertised.

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Definitions:

Tagging

The action of labeling or identifying digital content with specific keywords for the purposes of categorization or social sharing.

Advantage

A condition or circumstance that puts one in a favorable or superior position compared to others.

One Way Communication

A form of communication where information flows in only one direction, from the sender to the receiver, without feedback.

Community Building

The process of fostering the development of a connected and supportive network of individuals with common interests or goals.