Which of the Following Is NOT True Regarding Humorous Appeal

question 103

Multiple Choice

Which of the following is NOT true regarding humorous appeal?

• A) Using humor is more appropriate for low-involvement than high-involvement products.
• B) Humor is more effective in targeting consumers that already have a positive attitude for the product.
• C) Lower sensation seekers are more receptive to humor appeals than higher sensation seekers.
• D) Humor that is relevant to the product is more effective than humor unrelated to the product.
• E) Humor attracts attention and enhances one's liking of the product advertised.

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Definitions:

Semantic Memory

A type of long-term memory involving the capacity to recall words, concepts, and general facts that are not tied to specific experiences.

Long-term Potentiation

A lasting increase in signal transmission between two neurons, believed to be a cellular mechanism for learning and memory.

Implicit Memory

A type of long-term memory that is not consciously recalled but influences thoughts, behaviors, and skills without one's awareness.

Retrieval Cue

Stimuli or hints that can help in the recall of memories by making them more accessible.