Which of the Following Tracks the Degree of Attention Paid

question 44

Multiple Choice

Which of the following tracks the degree of attention paid to the components of viewed advertisements through monitoring electrical impulses produced by the viewer's brain?

• A) Facial EMG
• B) brain wave analysis
• C) eye-tracking
• D) attitudinal measures
• E) UPC codes

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Definitions:

Affective Conflict

Disagreement that focuses on individuals or personal issues.

Team Development

The process of improving collective performance by enhancing the skills, relationships, and efficiency of team members.

Norming

A stage in team development where members resolve conflicts, establish norms and agreements, and start to work more cohesively towards common goals.

Norming

A stage in team development where the team establishes agreements and norms in behavior and operation leading to stronger unity and working efficiency.