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Fear Is a Frequently Used Appeal in Advertising

question 58

Essay

Fear is a frequently used appeal in advertising. Talk about its intensity versus its effectiveness.


Definitions:

London

The capital city of the United Kingdom, known for its rich history, cultural diversity, and significant contributions to arts and sciences.

Dutch Middle-Class

A social class in the Netherlands that emerged in the 17th century, characterized by their significant role in commerce and urban life.

17th Century

The time period from 1601 to 1700 in the Gregorian calendar, notable for significant cultural, scientific, and political developments.

Trade

The exchange of goods and services between people or entities, often across geographical areas.

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