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What guidelines should a marketer following when using fear appeals in advertising?
Long-term External Financing
Funding obtained from sources outside the company, typically through issuing equity or long-term debt, intended for periods longer than one year.
Aggressive
An assertive stance or policy in business or investment, typically involving higher risks for the possibility of higher returns.
Financial Planning Process
A comprehensive evaluation of an individual's or organization's current and future financial state by using currently known variables to predict future cash flows and asset values.
Cash Budget
A financial plan that estimates cash inflows and outflows over a specific period to ensure a company has sufficient liquidity.
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