What Guidelines Should a Marketer Following When Using Fear Appeals

question 11

Essay

What guidelines should a marketer following when using fear appeals in advertising?

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Definitions:

Superegos

The component of Sigmund Freud's psychoanalytic theory that represents the ethical or moral self, guiding behavior to conform with societal norms and values.

Attributing

The process of explaining the causes or reasons behind behaviors or events, often focused on understanding the behavior of others or oneself.

Anal Stage

A phase in Freudian psychosexual development, occurring from about 18 months to three years of age, where the child's focus is on controlling bladder and bowel movements.

Demonstrating Independence

The act of showing the ability to make decisions and take action without reliance on others.