Attitude Change Via the Peripheral Route May Be an Outcome

question 74

Multiple Choice

Attitude change via the peripheral route may be an outcome of ________ like cents-off coupons, free samples, beautiful background scenery, great packaging, or a celebrity endorsement.

• A) core route
• B) primary inducements
• C) functional route
• D) secondary inducements
• E) passive route

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Definitions:

Id

A component of Sigmund Freud's psychoanalytic theory, representing the instinctual drives and unconscious desires.

Libido

According to Freud, psychical energy derived from physiological drives.

Pleasure Principle

A concept in psychoanalytic theory referring to the instinctive drive to seek pleasure and avoid pain.

Reality Principle

A psychoanalytic concept where the ego seeks to satisfy the id's desires in realistic and socially appropriate ways.