CAR MINI CASE: Carl Is Looking to Buy a New

question 49

Multiple Choice

CAR MINI CASE: Carl is looking to buy a new car because he needs more space for driving his kids to and from their after-school activities and for transporting all their gear. His wife has suggested that the family buy a station wagon, but Carl has a negative attitude toward station wagons because he feels that they are "Mom-mobiles" that consign their drivers to a life of car pools and PTA meetings. He then sees an ad for Subaru with a beautiful outdoor setting and attractive young people using a Subaru station wagon. The voice-over discusses the physical attributes of the car and the demographics of its owners. After seeing a Subaru ad portraying its station wagon as a trendy automotive option for exciting young people looking for more cargo room than a sedan and better fuel-efficiency than an SUV, Carl finds himself to be much more enthusiastic about his wife's station wagon suggestion. He purchases a Subaru, but later begins thinking that he probably should have purchased a Volvo for its reputation of greater safety.
-In the CAR MINI CASE, Carl's reconsideration of brand choice after he buys a Subaru constitutes ________.

• A) buying intention
• B) niche marketing
• C) indirect experience
• D) defensive attribution
• E) post-purchase dissonance

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Definitions:

Active Memory

Also known as RAM (Random Access Memory), it is the part of a computer that is used by the operating system, software, and currently active processes for storing data temporarily.

Network

A connected group of computers and devices that can exchange data and share resources.

Replicates

Copies or reproductions of an original item or experiment, often used for verification or testing purposes.

Wireless Network

A network that connects devices to the Internet and to each other without the use of cables, using radio waves or infrared signals.