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PUB MINI CASE: Sean and His Friends, Most of Whom

question 21

Multiple Choice

PUB MINI CASE: Sean and his friends, most of whom are Irish immigrants or have Irish parents, enjoy drinking at The Celtic Knot, a small New York pub that serves many Irish beers, is decorated with genuine Irish paraphernalia, and holds weekly traditional Irish music sessions. Like many of his friends, Sean enjoys the feeling the pub gives him of connection with his Irish heritage. The pub advertises at community centers and churches in predominantly Irish areas of the city. On its posters, underneath a photo of a group of attractive young people in a cozy corner of the pub drinking and laughing together, is the pub's slogan: "Because being Irish is about more than just St. Paddy's Day."
-In the PUB MINI CASE, by targeting people with strong attachments to their Irish heritage, The Celtic Knot is taking advantage of the ________ function of their target market's attitudes.

Definitions:

Consumer's Income

The total amount of money earned by a consumer, determining their purchasing power and affecting their demand for goods and services.

Corner Solution

In optimization problems, a situation where the optimal choice for a variable is at the limit or bound of its possible values, rather than in the interior of the choice set.

MRS

The speed at which a consumer is prepared to exchange one product for another while keeping the same degree of happiness or utility.

Travel

The act of moving from one place to another, which can be for various purposes such as leisure, business, or exploration.