If Consumers Like the Ad They See, They Are More

question 17

True/False

If consumers like the ad they see, they are more likely to buy the product.

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Definitions:

Conditioned Response Strength

The intensity or magnitude of a response that has been learned under conditional circumstances.

Conditioning

A process of behavior modification in which a subject learns to respond in a desired manner to a previously neutral stimulus that has been repeatedly presented along with an unconditioned stimulus.

Unconditioned Response Sequences

The natural, automatic reactions that occur in response to an unconditioned stimulus without prior learning or conditioning.

Emotive Sequence

A series of emotional reactions that follow a particular stimulus, potentially leading to varied behaviors based on emotional states.