According to the ________, to Understand Consumers' Intentions We Also

question 15

Multiple Choice

According to the ________, to understand consumers' intentions we also need to measure the subjective norms that influence an individual's intention to act.

• A) theory of reasoned action model
• B) trying-to-consume model
• C) attitude-toward-object model
• D) attitude-toward-behavior model
• E) attitude-toward-the-ad model

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Definitions:

Delphi Technique

A method of group communication and decision-making using a series of questionnaires to gather information and opinions from experts, aimed at reaching a consensus.

Rational Decision-Making Technique

A systematic process of defining problems, evaluating alternatives, and choosing optimal solutions based on logical and objective analysis.

Nominal Group Technique

A structured method for group brainstorming that encourages contributions from everyone and is used to generate and prioritize ideas.

Brainstorming

A method of generating creative ideas by encouraging free thought and discussion within a group.