An Extension of the Theory of Reasoned Action Model Is

question 69

Multiple Choice

An extension of the theory of reasoned action model is the ________, which adds the construct of perceived behavioral control, which is a consumer's perception of whether the behavior is or is not within his or her control.

• A) trying-to-consume model
• B) theory of planned behavior
• C) attitude-toward-object model
• D) attitude-toward-behavior model
• E) attitude-toward-the-ad model

---

Definitions:

Negotiating Party

A person or group involved in discussions aimed at reaching a mutual agreement or settlement.

Appealing

Attractive or interesting, often used to describe qualities, proposals, or aspects that draw positive attention or interest.

Confidence

The feeling or belief that one can rely on someone or something; firm trust.

Control

The ability to steer or command the conduct of persons or the progression of happenings.