In Order to Reduce ________, Consumers Can Rationalize Their Purchase

question 102

Multiple Choice

In order to reduce ________, consumers can rationalize their purchase decision as being wise, seek out advertisements that support their choice, try to "sell" friends on the positive features of the brand, or look to known satisfied owners for reassurance.

• A) post-purchase dissonance
• B) emotionally charged states
• C) defensive attribution
• D) subjective norms
• E) attitude formation

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Definitions:

Template

A pre-designed model or structure used as a guide to shape or form subsequent processes or objects.

Prototype

A prototype is an original model or preliminary version of a product or concept from which other forms are developed or copied.

Vehicle

A means of transporting people or goods from one place to another, such as a car, bicycle, or airplane.

Glider

A type of aircraft that is supported in flight by the dynamic reaction of the air against its lifting surfaces, and whose free flight does not depend on an engine.