In Order to Reduce ________, Consumers Can Rationalize Their Purchase

question 102

Multiple Choice

In order to reduce ________, consumers can rationalize their purchase decision as being wise, seek out advertisements that support their choice, try to "sell" friends on the positive features of the brand, or look to known satisfied owners for reassurance.

• A) post-purchase dissonance
• B) emotionally charged states
• C) defensive attribution
• D) subjective norms
• E) attitude formation

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Definitions:

Selective Retention

The process by which individuals remember only the information that supports their beliefs or opinions, ignoring any contrary evidence.

Selective Analysis

A method of analyzing data or information where only certain aspects or variables are considered, often to support a specific hypothesis or outcome.

Subliminal Perception

The processing of information by the brain that occurs below the level of conscious awareness.

Federal Communications Commission

A U.S. government agency responsible for regulating interstate and international communications via radio, television, wire, satellite, and cable.