In a Consumer Behavior Context, the Previously Acquired Consumer Perception

question 42

Multiple Choice

In a consumer behavior context, the previously acquired consumer perception of an existing product is the ________. When consumers try a new product by the same brand because they believe that the new product embodies the same attribute with which the brand's existing products are associated, this is the ________.

• A) unconditioned stimulus; conditioned stimulus
• B) conditioned stimulus; conditioned response
• C) unconditioned stimulus; unconditioned response
• D) conditioned stimulus; unconditioned stimulus
• E) unconditioned response; conditioned response

---

Definitions:

Distributed Study

A learning strategy that involves spreading study sessions and practice over time.

Long-Term Retention

The ability to maintain and store information over extended periods.

Testing Effect

Enhanced memory after retrieving, rather than simply rereading, information. Also referred to as a retrieval practice effect or test-enhanced learning.

Enhanced Memory

The improvement in the capacity to recall or recognize information due to various factors like emotions or techniques.