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In a consumer behavior context, the previously acquired consumer perception of an existing product is the ________. When consumers try a new product by the same brand because they believe that the new product embodies the same attribute with which the brand's existing products are associated, this is the ________.
Rivalries
Competitive or adversarial relationships, often characterized by ongoing opposition or conflict between parties.
Social Groups
These are collections of individuals who interact with each other and share similar characteristics and a sense of unity.
Networks
Systems of interconnected individuals or entities that share information, resources, or support, often enhancing communication and cooperation.
Norms
Shared rules or guidelines that prescribe the behavior that is appropriate in a given social situation.
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