When a Marketer's Goal Is Long-Term Repeat Buying on a Regular

question 102

True/False

When a marketer's goal is long-term repeat buying on a regular basis, a massed learning schedule is preferable.

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Definitions:

Secondary Reinforcement

A type of reinforcement where a stimulus gains its reinforcing power through its association with a primary reinforcer.

Ratio Schedules

A type of operant conditioning reinforcement schedule in which a response is reinforced after a specified number of responses.

Low Reward

A concept in psychology and behavior analysis indicating a minimal positive incentive or payoff for a certain action or behavior, often leading to lower motivation to pursue that action.

High Reward

A significant incentive or outcome that encourages the continuation or repetition of a behavior.