If Mark Wants an Immediate Impact as He Introduces His

question 88

Multiple Choice

If Mark wants an immediate impact as he introduces his product, he should use ________; if he wants long-term, regular buying behavior, he should use ________.

• A) the central route to persuasion; the peripheral route to persuasion
• B) massed learning; distributed learning
• C) product form extensions; product line extensions
• D) modeling; vicarious learning
• E) recognition; recall

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Definitions:

External Benefit

A positive spillover effect of a transaction or activity that benefits a third party not directly involved in the transaction.

Output

The amount of goods or services produced by a firm, industry, or economy.

Substitutes For Leadership

Factors in the work setting that direct work efforts without the involvement of a leader.

Work Setting

The physical and social environment in which individuals perform their job duties.