What Is the FIFTH Step in the Positioning Process

question 24

Multiple Choice

What is the FIFTH step in the positioning process?

• A) Create a positioning statement focused on the benefits and value that the product provides.
• B) Determine the target market's preferred combination of attributes.
• C) Define the market in which the product or brand competes, relevant buyers and competitors.
• D) Develop a distinctive, differentiating, value-based positioning concept.
• E) Research how consumers perceive competing offerings on relevant attributes.

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Definitions:

Catharsis

The act of liberating oneself from intense or suppressed feelings, thereby experiencing relief.

Unconscious

A part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Traumatic Events

Events that cause psychological trauma due to experiencing or witnessing life-threatening situations or severely distressing circumstances.

Sexual Events

Activities or occurrences involving sexual behavior or arousal.