Positioning Avis Using the Claim That "We're No

question 39

Multiple Choice

Positioning Avis using the claim that "We're No. 2. We Try Harder." was an example of ________.

• A) premier position
• B) positioning against competition
• C) umbrella positioning
• D) key attribute positioning
• E) un-owned perception positioning

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Definitions:

Government Budget Surplus

A financial situation in which a government's revenues exceed its expenditures during a specific period of time.

Real Interest Rates

Interest rates adjusted for inflation, showing the real cost of borrowing or the real yield on savings.

Real Exchange Rate

An adjusted exchange rate between two currencies that reflects the purchasing power of the two currencies; it factors in the relative prices of a standard set of goods and services in each country.

U.S. Dollar

The official currency of the United States, widely used as a benchmark in international financial transactions.