Marketers Take Advantage of ________ When They Extend a Brand

question 13

Multiple Choice

Marketers take advantage of ________ when they extend a brand name associated with one line of products to another.

• A) physical appearances
• B) perceptual blocking
• C) the halo effect
• D) the persistence of first impressions
• E) consumers' tendency to jump to conclusions

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Definitions:

Trade Flows

The movement of goods and services across borders, reflecting the import and export activities between countries.

Skilled Workers

Individuals who have acquired special skills, training, knowledge, and abilities in their work.

Unskilled Workers

Individuals in the workforce who possess limited or no specific skills in their job roles and typically perform simple tasks that require little training.

Wage Differential

The difference in wages earned by workers in different jobs, sectors, or locations, often influenced by factors like skill levels, demand, and living costs.