Ragu, a Spaghetti Sauce Maker, Has Decided to Launch Its

question 50

Multiple Choice

Ragu, a spaghetti sauce maker, has decided to launch its most popular sauce flavors in a small pouch format that is more convenient to use. When they choose to launch their most popular sauce flavors, which are "tried and true," instead of new flavors, Ragu is trying to appeal to ________.

• A) low-risk perceivers
• B) broad categorizers
• C) consumer innovators
• D) narrow categorizers
• E) process-oriented consumers

---

Definitions:

Irish Immigration

The movement of people from Ireland to other countries, notably to the United States, especially significant during the 19th century due to factors like the Great Famine.

Religious Oppression

Refers to the systemic mistreatment or persecution of individuals because of their religious beliefs.

1820-1860

A period in American history marked by significant social, economic, and political changes, leading up to the Civil War.

American Workers

Individuals in the United States engaged in various forms of labor, historically pivotal in shaping labor laws, union movements, and economic policies within the country.