If a Consumer Is Concerned He Will Be Embarrassed When

question 116

Multiple Choice

If a consumer is concerned he will be embarrassed when his friends see him with a particular product, he is perceiving ________ risk.

• A) financial
• B) psychological and social
• C) time
• D) physical
• E) functional

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Definitions:

Confrontation

A direct engagement or encounter between parties with conflicting views or goals, often aiming to resolve disagreement.

Aggression

Behavior aimed at causing harm, pain, or distress to another, either physically or psychologically, often motivated by hostility.

Denial

A psychological defense mechanism where a person refuses to accept reality or facts, thereby blocking external events from awareness.

Rationalization

A psychological strategy where debatable actions or emotions are rationalized in an apparent logical way to evade the actual reason behind them.