Oftentimes Consumer Research Respondents May Be Unaware of Their Motives

question 116

Multiple Choice

Oftentimes consumer research respondents may be unaware of their motives or are unwilling to reveal them when asked directly. In such situations, researchers use ________ to delve into the consumer's unconscious or hidden motivations.

• A) quantitative techniques
• B) projective techniques
• C) Likert scales
• D) telephone surveys
• E) none of the above

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Definitions:

Hemorrhage

is the escape of blood from a ruptured blood vessel, leading to bleeding internally or externally.

Hypothalamus

An area of the brain situated beneath the thalamus that regulates the autonomic nervous system and the function of the pituitary gland, overseeing body temperature, thirst, hunger, and various other systems that maintain internal balance.

Vitamin D

A fat-soluble vitamin that is essential for maintaining healthy bones and teeth, and supporting the immune system.

Keratinocyte Cells

Specialized skin cells that produce keratin, a key protein in the skin, hair, and nails.