________ Is Based on the Premise That Consumers Are Not

question 32

Multiple Choice

________ is based on the premise that consumers are not always aware of the reasons for their actions.

• A) Psychological research
• B) Motivational research
• C) Physiological research
• D) Market research
• E) none of the above

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Definitions:

Electroencephalograph Pattern

The recorded electrical activity of the brain as detected by electrodes; used in neurological diagnostics.

Waking state

The state of consciousness when one is awake and aware of one's surroundings.

Circadian Rhythm

A natural internal process that regulates the sleep-wake cycle and repeats on each rotation of the Earth roughly every 24 hours.

Electroencephalograph

A medical instrument used to record the electrical activity of the brain.