Consumers' Characteristics Can Be Classed as Either Behavioral or Cognitive

question 95

Multiple Choice

Consumers' characteristics can be classed as either behavioral or cognitive. In this context, cognitive factors are abstract, can be determined only through more complex psychological and attitudinal questioning, and generally have no single, universal definitions. Examples of cognitive factors include ________.

• A) demographics, gender, and benefits wanted
• B) usage rate, level of involvement, and education
• C) personality traits, lifestyles, and gender
• D) education, usage situation, and social class
• E) cultural values, personality traits, and benefits sought

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Definitions:

Religion

A set of beliefs concerning the cause, nature, and purpose of the universe, often involving rituals and worship of a supernatural power or deity.

Intrinsic Motivation

The drive to engage in activities for their own sake, deriving pleasure and satisfaction from the activity itself, rather than for some external reward.

Extrinsic Motivation

Performing an activity because of something that results from it.

Modest

Refers to behavior, manner, or appearance intended to avoid impropriety or indecency.