Consumers' Characteristics Can Be Classed as Either Consumer-Intrinsic or Consumption-Specific

question 39

Multiple Choice

Consumers' characteristics can be classed as either consumer-intrinsic or consumption-specific. In this context, consumption-specific features are attitudes and preferences toward specific products or buying situations. Examples of consumption-specific features include ________.

• A) demographics, gender, and benefits sought
• B) attitudes toward shopping, benefits sought in products, and frequency of leisure activities
• C) personality traits, lifestyles, and income
• D) education, usage situation, and gender
• E) personality traits, awareness of product alternatives, and attitudes toward political issues

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Definitions:

Radioisotopes

Isotopes of elements that are radioactive, undergoing decay and emitting radiation in the process.

Fossil

Any past evidence of an organism that has been preserved in the Earth’s crust.

Billion Years

A period of time equal to one thousand million (1,000,000,000) years, often used to express the age of the Earth or the universe.