When Colgate Offers Colgate Total, Which Provides 12-Hours of Germ

question 53

Multiple Choice

When Colgate offers Colgate Total, which provides 12-hours of germ fighting; Colgate Max Fresh, which fights bad breath; and Colgate Sensitive Pro-Relief for people who have sensitive gums, they are segmenting based on ________.

• A) usage rate
• B) benefits
• C) personality
• D) culture
• E) values

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Definitions:

Stress

The physical or emotional response to demands or pressures that may feel overwhelming or challenging to manage.

Mood Disorders

A category of mental health disorders characterized by a significant disturbance in a person's mood, such as depression or bipolar disorder.

Relationship

A connection, association, or involvement between two or more parties, which can vary in duration and significance.

Schizophrenia

A long-term mental disorder involving a breakdown in the relation between thought, emotion, and behavior, leading to faulty perception and inappropriate actions.