Most Marketers Prefer to Target Consumer Segments That Are Relatively

question 42

True/False

Most marketers prefer to target consumer segments that are relatively stable in terms of demographic and psychological factors and that have needs that are likely to grow larger over time.

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Definitions:

Nonreactive

Describes a substance or material that does not chemically react under a set of given conditions.

Reactive

describes a response or behavior that is made in reaction to a stimulus or situation, rather than initiating action independently.

Ultimate Attribution Error

A cognitive bias where positive behaviors from one's in-group are attributed to their character, while negative behaviors are dismissed as situational, and the opposite is applied to out-groups.

Fundamental Attribution Error

is the cognitive bias that leads individuals to attribute others' actions to their character or personality while underestimating situational influences.