Qantas Airlines Targets Four Distinct Segments: Coach Passengers, Premium Economy

question 46

Multiple Choice

Qantas Airlines targets four distinct segments: coach passengers, premium economy, business and first class, and uses ________ to clearly differentiate between the options targeted at each segment.

• A) positioning
• B) behavioral targeting
• C) geographic segmentation
• D) reverse targeting
• E) countersegmentation

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Definitions:

Closed Shop

A workplace where only workers who are already members of the union can be hired.

Agency Shop

A workplace where employees are not required to join the union, but must pay union dues as the union negotiates on behalf of all employees.

Rand Formula

An option in a collective agreement enabling employees to retain the right not to join the union, though they are still required to pay union dues; also known as an agency shop.

Check-Off Provision

A provision in a collective agreement whereby employees agree to have the employer deduct union dues from their payroll.