In Reference to Consumer Characteristics, ________ Can Be Determined from Direct

question 29

Multiple Choice

In reference to consumer characteristics, ________ can be determined from direct questioning or observation and categorized by a simple objective measure, whereas ________ are abstract and can be determined only through more complex psychological and attitudinal questioning.

• A) consumption-based features; consumer-intrinsic features
• B) behavioral data; cognitive data
• C) product-specific features; consumption-based features
• D) cognitive data; behavioral data
• E) consumer-intrinsic features; consumption-based features

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Definitions:

Psychoanalytic Ideas

Concepts and theories developed within the framework of psychoanalysis, often focusing on unconscious processes and early childhood experiences.

Jack Block

A psychologist known for his research in personality psychology, particularly for the development of the Q-sort methodology.

Hans Eysenck

A renowned psychologist known for his work in the fields of personality, intelligence, and psychopathology.

Auke Tellegen

A psychologist known for his contributions to personality psychology, including the development of the Multidimensional Personality Questionnaire.