Marketers Segment Some Populations on the Basis of Cultural Heritage

question 82

Multiple Choice

Marketers segment some populations on the basis of cultural heritage and ________ because members of the same culture tend to share the same values, beliefs, and customs.

• A) demographics
• B) social class
• C) ethnicity
• D) personality traits
• E) sociocultural values

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Definitions:

Success

Achievement of an action within a specified parameter of time, effort, or both, often measured against preset known standards of completeness, excellence, or other metrics.

Woodward's Classification

A framework developed by Joan Woodward that categorizes firms into groups based on their level of technology and how it impacts organizational structure.

Process Technology

The combination of tools, equipment, methodologies, and techniques used to produce goods or services.

Continuous-production

A method of production where materials are continuously processed or produced 24/7, typical in industries like chemicals and power plants, aiming for a high level of productivity.