Matt's Mobile Services Has Designed a Cell Phone Plan Especially

question 46

Multiple Choice

Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy cell phone users and live in households earning over $150,000 per year. In tailoring the plan for a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of ________.

• A) societal marketing
• B) broadcasting
• C) target marketing
• D) the selling orientation
• E) the product concept

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Definitions:

Retrospectively

Relating to the application of changes or the analysis of past events or periods in a manner that considers previous conditions or policies as if they were still in effect.

Individual Companies

Refers to separate, distinct legal business entities, as opposed to conglomerates or groups of companies under common ownership or control.

Retrospective Application Method

An accounting method that applies a new policy or correction as if it had always been in effect, adjusting past financial statements accordingly.

Previously Released

Referring to information or data that has been made available to the public before the current date.