Those in Favor of Socially Responsible Marketing Call on Marketers

question 83

Multiple Choice

Those in favor of socially responsible marketing call on marketers to adopt the societal marketing concept, which requires marketers to ________.

• A) minimize production costs in order to offer the product at the lowest price possible
• B) aggressively market all products to all segments of society
• C) track customer preferences via the Internet to improve customer research databases
• D) fulfill the needs of the target audience in ways that improve society as a whole, while fulfilling the objectives of the organization
• E) lobby for government regulation of their industries

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Definitions:

Positive Punishment

Adding an unfavorable outcome or consequence after an undesired behavior to decrease the likelihood of that behavior occurring again.

Negative Punishment

A behavior modification technique involving the removal of a desirable stimulus to decrease the frequency of a behavior.

Associative Learning

A learning process that involves connecting a stimulus with a response or connecting two stimuli together.

Observational Learning

A learning process where individuals change their behaviors or acquire new skills by watching and imitating others.