Which of the Following Is Consistent with the Societal Marketing

question 93

Multiple Choice

Which of the following is consistent with the societal marketing concept?

• A) Fast food restaurants develop offerings with less fat and more nutrients.
• B) Food marketers advertise foods to young people in a way that does not encourage overeating.
• C) Marketers do not use professional athletes in liquor or tobacco advertisements because they may serve as role models for young people.
• D) Marketers avoid featuring unreasonably slim females in their advertising campaigns because of the potential of such images to increase eating disorders.
• E) All of the above are consistent with the societal marketing concept.

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Definitions:

Costs Of Quality

The total costs associated with preventing, detecting, and correcting defective work, divided into prevention costs, appraisal costs, and failure costs.

Unit-level Activities

Tasks or operations that vary directly with the number of units produced or services rendered.

Overhead Cost

Costs incurred from running a company that are not directly linked to any individual product or service.

External Financial Reports

External financial reports are documents prepared by a company, such as income statements and balance sheets, that provide financial information to parties outside of the company.