Tracy Licensed a New Software Product That Enables Her to Figure

question 23

Multiple Choice

Tracy licensed a new software product that enables her to figure out when the same person is accessing her company's website via a mobile phone, tablet, and/or computer so she can keep track of their behavior and target them accordingly. This is an example of ________.

• A) cross-screen marketing
• B) cyberstalking
• C) time shifting
• D) mobile advertising
• E) commercial blanketing

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Definitions:

Survival Pricing

A pricing strategy adopted by companies to set prices at a level that covers basic costs, aiming to maintain business operations during adverse conditions.

Business-to-Consumer

A business model where products or services are sold directly from a company to individual consumers.

Business-to-Business

A transaction or marketing strategy focused on the sale of products or services from one business to another, as opposed to business-to-consumer (B2C) models.

Promotion Strategy

A marketing plan designed to inform, persuade, or remind target audiences about a product or service to achieve specific objectives.