Which of the Following Determinants of Customer Satisfaction with Online

question 103

Multiple Choice

Which of the following determinants of customer satisfaction with online websites and merchants while shopping online is characterized by the merchant's ability to match purchase recommendations to one's needs and customize products and advertisements so the customer feels unique and valued?

• A) trust
• B) engagement
• C) network
• D) interactivity
• E) adaptation

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Definitions:

Blind Spot

An area in the visual field that lacks detection due to the absence of receptor cells on the spot where the optic nerve enters the retina.

Axons

Long, slender projections of nerve cells that transmit electrical impulses away from the neuron's cell body to other neurons, muscles, or glands.

Retina

A layer of cells at the back of the eye that senses light and sends images to the brain for visual recognition.

Occipital Lobe

The region of the cerebral cortex located at the back of the brain, responsible for processing visual information.