Ryan Runs a Store That Caters to Athletes

question 67

Multiple Choice

Ryan runs a store that caters to athletes. He portrays his store as a one-stop-shop for all your running needs, so he has developed a distinct image for his store. This is an example of ________.

• A) segmentation
• B) targeting
• C) placement
• D) positioning
• E) social marketing

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Definitions:

Cognitive Development

The process of growth and change in intellectual/mental abilities such as thinking, reasoning, and understanding over the course of a person's life.

Sensorimotor

Pertaining to or involving both sensory and motor activities or functions, often in reference to the integration of sensory input and motor responses.

Motor Cortex

A part of the cerebral cortex tasked with planning, managing, and executing movements done by choice.

Inferior Frontal Cortex

A region of the frontal lobe of the brain that plays a role in language processing and motor control.